Leadership Masterclass: Business Acumen - Comms KPIs that Count in the Boardroom
A virtual masterclass on connecting communications metrics to organizational value, with two American Heart Association case studies.
Organized byOnline
$399 per person
What to expect
Two American Heart Association case studies explore a brand experience portfolio and a digital audience journey for a signature event. The session covers a KPI audit framework, translating communications metrics into language for executives, and measuring audience progression across touchpoints and follow-up interactions.
Led by
Tracie Bertaut
Leader, Integrated Marketing Initiatives
American Heart Association · Guest speaker
Mary C. Buhay
Chief Growth Officer and Head of Ragan’s Communications Leadership Council
Ragan Communications · Moderator
Led by
Selected speakers
Before you book
Registration is $399 per person and includes live access and the full recording. Communications Leadership Council members attend free. Registration is reviewed to ensure attendees are at director level or above.
