Strategic Storytelling & Writing for Internal Communications Virtual Conference
Workshops, case studies and panels on everyday internal writing, executive voice and editorial consistency, including Clemson’s news-site redesign.
Organized byThis event has ended
Held on 20 October 2026
Online
From US$1,599
What to expect
Brent Bowen leads a workshop on finding a human narrative in policy reminders, benefits updates and system migrations. Greg Kotcher follows with work on adapting a core message for leadership emails, intranet posts, town hall scripts and frontline audiences, including how to edit with leaders while retaining their voice.
A panel with practitioners from Roku, Webster Bank, ECU Health and ServiceNow examines culture, purpose and honest messaging during change. On day two, Heidi Coryell Williams presents Clemson University’s redesign of its decentralized news site, covering content architecture, templates, accessibility repairs and the measures used to compare the old and new sites.
Other sessions cover using shared templates, storytelling frameworks, readership data and employee feedback to maintain writing standards across an organization. A closing panel considers writing skills, channel choices and measuring what employees respond to. The agenda includes Q&A on both days.
Led by
Selected speakers
Before you book
The US$1,599 early-bird rate applies if payment is received by 6 November; the standard two-day pass is US$1,799. Team, nonprofit/government and alumni discounts are available by code from ALI. Only one code can be used per registration and it must be applied at the original booking. The pass includes both days, with recordings, presentations and event materials supplied a couple of days afterward. Virtual registrations are non-refundable; substitutions are allowed. Payment is due two weeks before the event.
