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Webinar

Beyond the World Cup: How Internal Communications Turns a Moment into a Movement

A conversation with U.S. Soccer’s Alicia McNease on connecting employees to the Federation’s mission and sustaining engagement beyond the World Cup.

Organized by
IABC Atlanta

This event has ended

Held on 20 October 2026

Date & time

Noon–1pm EST

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Location

Online

Virtual
Cost & access

$20 members / $25 nonmembers

What to expect

Alicia McNease will discuss how U.S. Soccer’s newly established internal communications function is building connections between employees and the Federation’s mission. The conversation covers organizational culture, aligning teams around a shared principle of always being in service to the game, and helping employees become advocates for the mission, with practical insights and real-world examples.

Led by

Alicia McNease

Director of Internal Communications
U.S. Soccer Federation

Led by

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Before you book

Registrations are nonrefundable. Substitutions are allowed without a fee by contacting the organizer.

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