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Webinar

From Outputs to Outcomes: Measuring Communication Impact

A Nordic Connect panel on choosing meaningful communication measures, connecting them to organizational priorities and deciding what to do with the findings.

Organized by
IABC EMENA Nordics Community

This event has ended

Held on 20 October 2026

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Date & time

2–3pm CET

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Location

Online

Google Meet
Cost & access

Free

No IABC membership required

What to expect

The conversation examines where activity metrics fall short, what communication data leaders need and how teams respond when findings suggest a change of direction. It also considers how to describe communication’s contribution when other factors influence organizational results.

After introductions, the panel makes room for participants’ questions and experiences. Bring a measurement challenge, compare approaches or listen to the discussion.

Led by

Ruxandra-Laura Bosilca

Strategic communication leader
Panelist

Olha Laptieva

Global Communications Manager
Carlsberg Group · Panelist

Monique Zytnik

Executive and internal communication expert, author
Panelist

María Trinidad Maturana Cortés

IABC Nordics Denmark Coordinator
Facilitator

David Baldwin Friedman

Nordics Community Lead
IABC EMENA

Ellen Summey

Nordics Community Lead
IABC EMENA

Led by

Selected speakers

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Before you book

The session is in English. Register to receive joining information for Google Meet. A recording will be shared with registrants afterward.

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