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Webinar

How to Coordinate Your Cross-Channel Comms and Show Concrete ROI

A webinar with Appspace’s Lauren Patton and Dave Fletcher on planning employee communication around audiences, coordinating channels and measuring reach and impact.

Organized by
Ragan Communications

This event has ended

Held on 20 October 2026

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Date & time

2–3pm ET

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Location

Online

Zoom
Cost & access

Free

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What to expect

The session explores how to move from channel-first communication to audience-first planning, including the organizational changes involved. Topics include keeping messages consistent across Slack, Teams, email, intranets and digital signage, and reducing message fatigue for in-office and deskless employees.

Patton and Fletcher also discuss metrics for cross-channel reach and impact, alongside single-source publishing to reduce repetitive distribution work.

Led by

Lauren Patton

Director, Internal Communications & Engagement
Appspace

Dave Fletcher

Vice President, Workplace Experience
Appspace

Led by

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