Strategic Change Communications Virtual Conference
A two-day virtual conference on communicating organizational change, with workshops on manager communication and stakeholder research, case studies on communication structures and cascades, and panels on trust and measurement.
Organized byThis event has ended
Held on 20 October 2026
Online
US$1,799 · 2-day pass
What to expect
Lynn Zimmerman leads a workshop on preparing managers to communicate difficult news, including manager toolkits and responding to employee concerns. Angela Sinickas explores how research into employees’ knowledge and attitudes can shape a change communication plan. A panel examines employee trust during mergers, restructures and technology implementations.
The second day turns to communication structures and delivery. Emi Sasagawa discusses redesigning a faculty-wide communications function around shared governance and embedded communicators. Shari Medini covers equipping managers to pass on strategic messages during change. Michelle Wagner’s MidPen Housing case examines how the People Team prepared managers before announcing a move to performance-based merit through Lattice.
A closing panel covers using employee feedback, communication data and business metrics to assess change communications. The virtual format includes discussion, breakout conversations and Q&A.
Led by
Lynn Zimmerman
CEO & Principal
Swing Communication
Angela Sinickas
CEO
Sinickas Communications, Inc. · Conference chair
Emi Sasagawa
Director of Communications
Faculty of Arts, The University of British Columbia
Shari Medini
Manager, Employee Communications, Enterprise, Legal & People Functions
Stanley Black & Decker
Michelle Wagner
Director, Internal Communications & Employee Experience
MidPen Housing
Led by
Selected speakers
Before you book
One pass covers both days. Registrants receive the recording, speaker presentations and event materials a couple of days after the event, plus a certificate of attendance for CEUs. Virtual registrations are non-refundable; substitutions are welcome. Team, nonprofit/government and alumni discounts are available through ALI. Only one code can be used per registration, and it must be applied when first registering.
