Ragan Communications
Internal Communications Certificate Course
Ragan’s online internal communications course pairs three weekly sessions with a content audit and KPI preparation using your own organization.
- Study
Live online
On-demand catch-up- Duration
Three weeks
Six scheduled hours + preparation- Fee
US$1,699
Regular rate
Who it suits and what you’ll work on
The course is aimed at newcomers and experienced communicators responsible for employee engagement, change, managers or internal channels.
After the first session, you review a supplied outline, audit your internal communications content and identify improvements. After the second, you choose three to five KPIs and explain how they connect to your organization’s business objectives.
The three sessions
14, 21 and 28 January 2027, 1–3 p.m. Eastern Time each day.
- Strategy and First Steps · 14 January Map goals, audience segments, messages, content pillars, editorial calendars and channels into an internal communications plan. Coverage includes choosing a channel mix, adapting townhalls for hybrid and deskless teams, and gathering employee feedback through listening and recognition initiatives.
- Measurement and Managers · 21 January Use listening tools and KPIs to examine communications performance and discuss results with executives. The session covers RACI responsibility mapping to clarify who does what, and resources for managers communicating with dispersed teams.
- Crisis response and AI · 28 January Examine internal crisis action plans, drills and holding statements, including communication about workforce reductions. AI coverage includes content creation, personalization, and analytics. Employee data privacy and employee-generated content are also on the agenda.
Before you book
- Attendance and preparation Three weekly online sessions give six scheduled hours, plus additional time for the content audit and KPI preparation. On-demand versions are provided if you miss live sessions.
- Certificate Ragan awards a Certificate of Completion.
- Other rates Ragan lists US$1,499 early bird until December 10, with lower rates for Ragan Insider members and nonprofit, government and education participants. Group pricing is available for three or more. See provider pricing.
