The Internal Communication Masterclass
The Internal Communication Masterclass
An on-demand course led by Katie Macaulay, covering internal communication from understanding the business and its people to research, channels, content and strategy.
- Study
On demand
Self-paced- Duration
63 lessons
6 hours of video + homework- Fee
£2,995
Full programme
What the course covers
The eight workstreams cover internal communication foundations, business acumen, audiences, research and measurement, channels, content, strategy and career development.
The audience workstream covers segmentation and creating personas. Research lessons include audits and surveys, and the distinction between satisfaction and effectiveness. The channels workstream covers listening channels, channel architecture and measuring channel performance.
Each workstream includes a downloadable coursebook, lesson transcripts, resources and homework tasks. You can buy the full programme or select individual workstreams.
Before you book
The course is in English and has no stated expiry date. Video access is streaming-only under the provider’s terms, which also reserve the right to remove content or revoke access.
The provider says a full refund is available within 14 working days if you have not accessed or downloaded any digital content. Read the provider’s terms and conditions before buying.
